The Make Mine Chocolate! campaign (also known as MMC for brevity!) has one key aim:

To stop the impulse aquisition of rabbits.

Rabbits are a big commitment and many considerations need to be undertaken to ensure rabbits are right for any potential owner.

 

Within the MMC campaign remit, there are many other avenues the campaign team are working on.
All are designed to work together to support the key campaign mission:

  • Substantially improve the general understanding of rabbits. Rabbits are generally misunderstood and little is known about their needs by the general population. This needs to change - and now!

  • Provide up to date, informative and easy to understand educational material for all ages and experiences. Educational material will help improve understanding, provide the right information for the correct care and welbeing of rabbits - whatever the owners experiences or age. It also provides a foundation for welfare improvement in the long term.

  • Monitor the current rabbit welfare status in the UK. By providing factual information from around the UK the actual staus of rabbit welfare can be shown, providing valuable information as to where efforts and resouces are needed most. MMC has already carried out the biggest survey ever undertaken in the UK regarding the aquisition and surrender of rabbits, and further surveys will help to inform on a factual basis.

  • A voice for rescues. Help highlight issues and welfare experiences seen throughout the UK's rabbit rescues. Providing a voice for the rescues and in addition providing the general poulation with further information regarding the current rabbit welfare status within the UK.

  • Media and PR. Provide agencies with experienced rabbit welfare personnel for interviews, consultaion and advice.

  • Make Mine Chocolate! Campaign. Provide campaign material throughtout the UK to rescues, retailers, veterinary practices and other associated establishments in order to spread the message that rabbits are a big commitment, and to both facilitate and support other European activities with a similar aim. 

  • Advice network. To provide veterinary approved advice and support where possible.